Crazy Frog's comeback: 'This is going to be another hit'
A ring ding ding ding ding... Remember this one? Crazy Frog couldn't get out of our heads in 2005, nor our phones, where it was a popular ringtone. More than fifteen years later, Crazy Frog is now making a comeback. Are our old ringtones going to be a hit again?
It all started as a popular dzwonki na telefon that was then turned into a dance song. That was in the charts for weeks in 2005. Crazy Frog is still a hit on YouTube: the song has more than three billion views. The animated frog will be making a comeback next month with a new song inspired by TikTok trends.
"This is going to be another hit," says 3FM DJ Timur Perlin. "Crazy Frog is so annoying, yet likeable . He's still current." The DJ thinks it appeals to both the old and the new generation. "A lot of TikTok songs make it onto the charts, so I'm convinced it does now."
It doesn't matter that it's an annoying tune. "People just really like annoying things," Perlin says. "Especially if they come out with merchandise, for example. That's really smart. It's a smart move: it's just time for Crazy Frog!"
Hits by TikTok
The 3FM DJ wonders whether a new song as a ringtone will also catch on. "Nobody actually uses ringtones anymore. Everyone under forty has their phone on silent. But at the same time, everything from the past is becoming a trend again," Perlin thinks.
That was indeed different in the past, TikTok expert Joey Scheufler also knows. He once recorded Crazy Frog's voice when he worked at a sound studio. "You had the standard ringtone, but it was boring, so you wanted to distinguish yourself. You were then thrown to death with advertisements for ringtones on TV," he tells EditieNL. Those ringtones also created many hits. "Now you have that with TikTok: popular tunes are turned into a hit."
The comeback of Crazy Frog will therefore have a link with existing TikTok hits. A good idea, Scheufler thinks. "All the old stuff comes back every time. And especially annoying songs," he says. "TikTok has an algorithm where you see the same thing a lot, kind of like those old ringtone commercials." As a result, he also sees the comeback of the ringtone as a possibility. "If a few influencers show that they have a ringtone, others will too," says Scheufler.
Whether Crazy Frog will catch on with this generation? "They often know it, or it is explained in the comments. It is also not that long ago."
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